Many people do not understand that it is vital to purchase your coffee as whole beans. And why would they? Many retailers sell their coffee products pre-ground, as if it is no problem at all. I would like to consistently disagree with that fact because the issue of freshness in your coffee beans is at stake!
When you're purchasing whole bean coffee, it is necessary that you are mindful of when it was roasted. Not very many people have the luxury of living close to an artisan coffee roaster, so otherwise, consider looking at online retailers that ship the whole coffee beans when they are freshly roasted. This is incredibly necessary if you want to have quality in your coffee bean purchase, rather than dealing with stale and lackluster flavors in your coffee beans.
On top of that, consider the fact that if you purchase beans pre-ground in a grocery store, then they will already be quite stale. When you freshly grind your coffee beans, they will begin to lose their freshness within 30 minutes. 30 minutes! This means that there is absolutely no way that coffee that you purchase straight off of the shelf in the grocery store has any type of freshness at all if it is pre-ground. If it is a whole bean, it still can pose a problem because it may have been sitting there for weeks at a time. When whole bean coffee is freshly roasted, it will remain fresh for up to 10 days. This is why it is important to purchase your coffee as a perishable item, and buy only at the amount that you will need for up to a week.
Most online retailers will be able to ship your coffee to you within five days, which leaves about five more days for you to enjoy it while it is fresh. If your coffee is freshly roasted the day that it ships to you from an online retailer, then you can count on it retaining its freshness for almost a week afterwards. This is the best way to get the most value for your money in your bean purchase by purchasing whole beans that are freshly roasted from an online retailer or roaster. This is something that you do need to investigate, so do not just assume that any beans that you purchase online will be freshly roasted. If the website does not directly state that beans are freshly roasted the day that they ship to you, then you could just be purchasing the same beans that you could buy at the grocery store that have been sitting on the shelf for months at a time.
On top of that, be careful about the decaf coffee beans that you do purchase because they are less popular, so they are much more likely to have a longer shelf time than regular coffee beans that you can purchase from a grocery store location. There is no better way to enjoy a cuppa Joe than with freshly roasted whole coffee beans!